The digital marketing landscape is changing rapidly, and it can be difficult for small businesses to keep up. The good news is that there are many digital marketing agencies out there who specialize in helping companies like yours succeed. But how do you find one that’s right for your business? To help with that decision-making process, here are some things to consider when selecting a digital marketing agency.
Start with a review of your current digital marketing goals and challenges
Before you start, it’s important to set some goals. It can be helpful to think about what you want to achieve in three months or six months and then break those goals down into smaller chunks. This will give your digital marketing agency something solid and realistic to work toward—and something tangible that they can put into action.
Setting goals is something that most people struggle with, but there's no need for this! One way around this problem is not setting any goals at all and letting someone else do everything for you—but we wouldn't recommend it! The best way forward is by working together with a reputable digital marketing agency who understands exactly where your needs lie, has experience in delivering successful campaigns across all major channels (including social media), and won't charge an arm and a leg for the service.
Get clear on who you are, what you do and why it matters
Know what you do, who you serve and why it matters
Know your goals and challenges
Know your brand and what you do
Ask what they want to do for you
When you're interviewing a digital marketing agency, you should ask them what they want to do for you. This is important because it gives you the opportunity to see if the agency is thinking about your business goals or just their own. You don't want an agency that wants to sell your products and services; you want one that will help your company reach its full potential by understanding what needs to be done in order for this to happen.
If they can't explain how they'll achieve these goals, then they're probably not right for your company.
Get insight into their process
As you research the best digital marketing agencies, you'll want to find out more about their process. How do they work? What kind of client interactions do they have? What are the steps in managing a campaign, and how does that process help your business achieve its goals?
The best digital marketing agencies will give you the answers to these questions—and more importantly, they'll show you how their process has worked for other clients.
Check out their portfolio
When you are looking for a digital marketing agency, it’s important to look at their past work. You want to see if they have worked with similar businesses to yours and if they can provide case studies that show the results of their campaigns. They should also be able to give you an overview of how they plan on helping your business succeed in the future.
Ask for references from past clients
Good agencies should be happy to give you contact details for some of their clients who have been happy with their services. You can ask these people what they thought about working with them, whether or not they got results, and if there were any issues that arose during the campaign. This will help you get a better understanding of who they are as an agency and whether or not it would be beneficial for your business in the long run
Review their case studies
There are several important things to consider when reviewing case studies.
Look for case studies that are relevant to your business. For example, if you own a bakery, look at the results of an SEO campaign the agency ran for a bakery. The more specific the data is to your industry and business, the better it will be able to inform your decision-making process.
Look for recent results. The best case studies provide a good mix of short-, mid-, and long-term results so you can get an idea of how well an agency has performed over time. They should also include information about how much revenue was generated by each project and whether there were any problems or setbacks along the way (which could help you understand what kind of client support they offer).
Look for conversion rates (how many people bought something after being exposed to content from that campaign). If there's no conversion rate provided by one marketing channel versus another then we can't really compare them! It may be helpful here too if we know how many impressions there were before each click happened so we could calculate some sort of cost per acquisition value based on those two data points alone."
P.S. We just published our first case study!
The right digital marketing agency will have a process that works for you. They should be able to describe how they do their work and how it can help your business. You want to know about their experience in your industry, so make sure they understand your business and its goals before signing on.
So, what are you waiting for? It's time to start working with a digital marketing agency that really understands your business and can help you achieve your goals...like Honey & Hive! Book a free consultation today to go over all of these decision-making points and more about how we can help your business thrive.