it all started with a vision.
Since experiencing the benefit of having one team member dedicated to marketing efforts firsthand, the Honey & Hive team is eager to help more business owners implement strategic marketing efforts to reach their business goals.
Honey & Hive is run by co-founders Caitlin Sorensen and Kylie Wetzel. Caitlin and Kylie both attended Menlo College in Northern California, where they majored in Marketing and met while working together on the Student Government Association.
Honey & Hive was originally founded in November of 2020 under the name Hustlin’ Honeys and in the midst of the pandemic. The pandemic was the push Caitlin and Kylie needed to start the business because they saw a strong need for small businesses to utilize digital marketing during this difficult time. Caitlin and Kylie both started Hustlin Honeys on a part-time basis as they held full-time jobs, but with the transition to Honey & Hive, Caitlin and Kylie now both work full time!
since we've started, we've worked with a
Caitlin has worked in marketing for over 3 years. She began working as a marketing manager for a math learning center during college, and post college graduation, Caitlin received a full-time offer from Menlo College Board of Trustee Member, Andy Cunningham. Andy is a marketing legend in Silicon Valley having helped Steve Jobs launch the Macintosh and repositioning Blackberry for market success. At Andy’s firm, Cunningham Collective, Caitlin worked as a Positioning Strategist and Content Marketing Manager. In these roles, Caitlin learned the necessity for positioning and strategic messaging as well as the proper methods to amplify this messaging through content marketing efforts.
Caitlin now works at Honey & Hive full-time, spending her days developing and executing marketing strategies for clients. Caitlin is eager to help more businesses thrive with the Hive!
During the summer before her final semester at Menlo College, Kylie was hired at a short-video-focused social media startup based in Redwood City, California. During her 2-year stint at this company, she advanced from Talent Acquisition Intern to Global Marketing Manager. The variety of roles she held focused on both sales and marketing, allowing her to gain experience in a variety of digital marketing skills from social media management to influencer marketing and product copywriting.
After leaving the startup, Kylie went on to become her alma mater's Digital Marketing Manager, learning along the way how to market in the unique industry of higher education.
Kylie has since become full time at Honey & Hive with Caitlin and is thrilled to be dedicating her full-time efforts to their clients' marketing strategies.