case study:

blue ocean
pool services

bops website.png

overview

comb.png

Blue Ocean Pool Service partnered with Honey & Hive to launch their business and collect leads. We built their brand, and once it was live, we implemented an aggressive outbound marketing strategy paired with content marketing, SEO optimization, and digital advertising. 

comb.png

services provided:

full website design logo and branding design | content creation | social media marketing | 

digital advertising strategy & execution SEO optimization

Our initial paid ads strategy was to quickly test platforms, creatives, and copy in order to find the perfect mix. In the first three months of our engagement, we ran ad campaigns on Facebook, Google, Yelp, Nextdoor, and Angi's List.

 

Our social advertising contributed to their brand awareness and consideration, while the search advertising contributed to converting those actively searching for their services into customers. We collected analytics and optimized the ads weekly based on our results. 

Differentiating our Content

As Blue Ocean founded their company with the goal of building a strong company culture, we decided to reflect that on their social media channels. We've featured Blue Ocean's employees on their social media and aim to not only recruit leads but more and more employees. This is also very different than the industry's norms for social media, allowing Blue Ocean to establish themselves as a new type of Texan pool service. 

comb.png

the challenge

Blue Ocean is a pool service company based in Austin, Texas. Their co-founders, Chris and Young, wanted to challenge the market by building a company devoted to providing high-quality service. Additionally, unlike other pool service providers, they wanted to promote a strong company culture, hiring employees instead of contractors and emphasizing quality of work over quantity. 

When they came to Honey & Hive they had their name in mind, but no other branding or assets in place, and one employee apart from their co-founders. We were tasked with creating their brand, building up their digital footprint, and assisting with lead generation - all from scratch.

our
strategy

A Texas-First Brand Image

Many competitors in Austin had a major advantage over Blue Ocean: time. They had been around for decades and had loyal customer bases. When creating their logo, we decided to lean into what Chris and Young would share with their future customers: Texas pride.

In addition to capturing their audience's hearts with their shared state honor, we opted for a bold typeface and imagery to capture their attention as well. This was especially important as the design would be featured on their company vehicles. 

IMG_9543.jpeg
Image from iOS (5) (1)_edited.jpg

Rapid Testing and Optimization

the results

6.png
6.png
6.png

175 Weekly Routes

$60,000 Revenue Month Over Month

Recruited 14 Team Members

We've been able to extend Blue Ocean's reach for new customers outside of their warm leads that were the foundation of the weekly routes. After extensively testing paid platforms, Angi's List has been the most consistent source of leads this year, bringing in over 200 interested households. 

Additionally, the use of both paid and organic efforts on Yelp led to an increase in brand awareness and lead generation.